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Skip Primary User Research At Your Peril
Understanding why you're building before you actually start building reduces the risk of costly—and potentially fatal—mistakes
Aug 23
•
C. Anthony Jones
2
July 2025
Culture Is the New Scapegoat for Poor Leadership
When everyone’s to blame…no one is.
Jul 3
•
C. Anthony Jones
June 2025
Heroism Is Not a Strategy
If your business depends on constant heroism, it’s not resilient—it’s broken.
Jun 11
•
C. Anthony Jones
1
Segmentation: The Forgotten Stepchild of Marketing
The most critical decision in marketing often gets skipped, rushed, or simply ignored. Then everyone wonders why the launch stalled.
Jun 2
•
C. Anthony Jones
1
May 2025
When Everything's Green...But Nothing's Working
How oversimplified dashboards—and leadership denial—kill real growth (and sanity).
May 23
•
C. Anthony Jones
Want to Grow? Get Comfortable Being the Bad Guy
Companies don’t fail for lack of ideas. They fail because no one’s willing to say no.
May 14
•
C. Anthony Jones
Stop Calling Con Men Great Marketers
Equating the two diminishes the skill of real marketers--and hands fraudsters a badge of honor they haven’t earned
May 7
•
C. Anthony Jones
5
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